10 questions to... Jerry Colonna

A good startup is one that... survives.

The most important attribute for someone who is creating a startup is... self-awareness. Not believing your own bullshit.

Key skills in a startup team are... fearlessness.

Innovation is for startup like... air and water to humans.

If I had to get funding for my own startup, I would decide to... do anything but raise VC.

The best way to promote a startup is... build a great product.

The most frequent cause of a startup failure is... over promising and under delivering.

The most frequent cause of a startup success is... managing expectations and being conservative.

The main difference between American and European startups is... Americans are much more accepting of failure.

Startup is worth creating because... the alternative is boring and deadly.