10 questions to... Markus Lampinen

A good startup is one that... where the founders live and breatha the hustle that is entrepreneurship.

The most important attribute for someone who is creating a startup is... the right mentality, to not be afraid to go after big challenges and know that you will come out on top.

Key skills in a startup team are... commitment, drive and execution.

Innovation is for startup like... oxygen is for a fire.

If I had to get funding for my own startup, I would decide to... I would bootstrap until the point, that the company generates enough interest from various types of investors, so that I can make sure I get the ‘right’ partners on board, those that share the same values and see the opportunity in the same way as I do.

The best way to promote a startup is... to make progress that speaks for itself.

The most frequent cause of a startup failure is... a lack of honesty in looking at progress.

The most frequent cause of a startup success is... perseverance and execution.

The main difference between American and European startups is... there’s no difference. The only noticable difference is Americans know they can do anything, when Europeans are sceptikal.

Startup is worth creating because... startups are the most brutal, psychologically challenging experiences. If you like those types of things, then definitely, build a startup. If you don’t, go sell insurance.